I believe this talk was a tipping point for many of us. Great talk!

Phoenix is a unique framework; it’s not really a framework in the traditional sense found in other languages (don’t call us, we’ll call you- kinda motto). Instead, it’s just part of the user request and HTML rendering pipeline created by Plug. It doesn’t impose any specific opinions on how to structure, represent, or access data and business rules. This is particularly fantastic once you move beyond the ‘hello world’ stage (who hasn’t faced some challenges dealing with a framework’s magic?).

Ash fit’s right there, where phoenix tells you to write a context and do what ever you need or want.

I truly appreciate Elixir for how its tools are composable. In this case, you can seamlessly use one, two, or none of these tools to achieve your desired outcome.